Dealership Advertising Services IN Covington, Washington

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Drive Foot Traffic and Sales with Targeted Visual Campaigns

In the ever-competitive automotive industry, dealerships need more than just inventory to succeed—they need visibility, consistency, and memorable branding. Dealership advertising plays a vital role in how your vehicles, promotions, and brand presence are perceived by potential buyers. Whether it’s through visual merchandising, promotional signage, or dynamic displays, effective dealership advertising turns foot traffic into customers and casual glances into conversions.


At Ric Johnson & Associates, we specialize in dealership advertising solutions designed to increase brand recognition, drive showroom visits, and support sales initiatives. With over 35 years of experience in graphic design and promotional services, our team understands how to merge creativity with commerce. From bold banner ads to eye-catching windshield displays, we tailor every detail to support the specific needs of car dealerships.

Located in Covington, Washington, and serving the surrounding areas, our deep knowledge of the local market allows us to craft campaigns that resonate with regional consumers. Whether you manage a single showroom or oversee multiple locations, our dealership advertising services help you make a lasting impression. With a track record of quality and consistency, we offer personalized service backed by decades of expertise.


Ric Johnson & Associates is your local partner for visual and print advertising that reflects your dealership's values and goals. Our custom products help dealerships improve visibility, create a cohesive brand image, and boost seasonal or inventory-based promotions. Let us help you capture attention and drive more leads into your showroom.

Benefits of Dealership Advertising

Increased Brand Visibility

Effective dealership advertising helps your business stand out in a competitive market. With consistent signage, eye-catching graphics, and branded materials, your dealership becomes a recognizable fixture in the local community. These visuals build awareness over time, ensuring that potential buyers remember your name when making purchasing decisions or referring friends and family.

Consistent Branding Across Locations

Uniform advertising materials, including lot signage, vehicle decals, and accessories, create a cohesive brand image. This consistency builds credibility, strengthens brand recognition, and instills a sense of professionalism. Whether a customer visits one or multiple locations, consistent branding reinforces your message and supports trust in your dealership as a reputable and organized business.

Drives Foot Traffic

Strategically placed promotional materials attract attention and entice passersby to stop in and learn more. Visual cues like sale signs or brightly colored banners communicate urgency and excitement. These tools work to convert casual onlookers into engaged customers, boosting showroom traffic and creating more opportunities for your sales team to close deals.

Enhances Promotional Impact

Targeted dealership advertising amplifies your marketing campaigns. With windshield graphics, flags, and large-scale signage, your message becomes hard to miss. Promotions such as limited-time sales, financing offers, or clearance events gain immediate visibility. These materials help reinforce calls to action and direct buyers toward immediate purchasing decisions.

Supports Sales Goals

Advertising tools complement your sales efforts by delivering clear messages to your audience. Materials like point-of-sale signage and promotional decals can outline incentives, trade-in offers, or new inventory launches. This allows your team to focus on customer service, knowing the environment already communicates key information and incentives effectively.

Cost-Effective Marketing

Unlike short-lived digital campaigns, physical dealership advertising materials offer extended exposure with minimal ongoing investment. Flags, banners, decals, and branded merchandise provide continuous returns over time. Once installed, these tools maintain visibility and impact without recurring costs, making them a reliable and economical part of any dealership’s overall marketing strategy.

Windshield Graphics

We create bold, attention-grabbing windshield graphics that highlight current inventory, seasonal deals, and featured models. These removable decals are designed for high visibility and easy application, ensuring your promotions reach visitors immediately upon entry to your lot, without leaving any residue or damaging the vehicle surface.

Custom Key Fobs

Our branded key fobs serve as a memorable finishing touch to every vehicle purchase. Practical and stylish, these custom accessories carry your dealership’s branding with the customer, offering repeated exposure each time they use their keys. Key fobs enhance your brand’s professional image and customer retention efforts.

License Plate Frames

Every vehicle leaving your lot becomes a mobile billboard with our custom license plate frames. Durable and stylish, these frames are designed to display your dealership’s name, logo, or message. They offer subtle, long-lasting brand reinforcement as your vehicles travel through neighborhoods, cities, and highways.

Custom Flags and Banners

We design and produce high-quality flags and banners that elevate your outdoor visibility. Whether fluttering at the entrance or lining your lot, these tall displays draw attention from both vehicle and pedestrian traffic. Custom colors and logos ensure these flags align with your branding and promotional goals.

Showroom Display Graphics

Interior graphics enhance the customer journey by highlighting vehicle features, warranty information, and dealership accolades. These professionally designed materials improve showroom aesthetics while providing helpful information, reducing the burden on staff and helping customers navigate offerings with confidence and ease.

Event and Sale Signage

Special promotions deserve standout signage. We design and deliver event-specific graphics tailored to your sales calendar, including trade-in programs, grand openings, or year-end clearance events. These signs are printed with sharp visuals and bold messages to maximize foot traffic and support time-sensitive sales targets.

FREQUENTLY ASKED QUESTIONS

  • What types of dealerships do you serve?

    We serve independent and franchise dealerships, including used car lots, auto groups, and specialty vehicle dealers. Our customized advertising solutions are tailored to match specific branding goals, vehicle types, and campaign objectives for dealerships of any size or scope.

  • Can you design materials for seasonal sales or special events?

    Yes, we offer fully customized promotional materials for seasonal events, trade-in offers, clearance sales, and holiday promotions. Our team designs eye-catching signage and graphics that align with your branding and effectively capture customer attention during any dealership marketing campaign.

  • Are the materials weather-resistant?

    All outdoor signage, banners, and flags are produced using durable, weather-resistant substrates. They are built to withstand rain, sun, and wind exposure without fading or tearing, ensuring your advertising remains professional, vibrant, and effective even in challenging outdoor environments.

  • Do you offer design services or use existing artwork?

    We offer complete in-house design services for all advertising materials. If you already have existing artwork, we can incorporate it into the layout, ensuring it meets technical requirements and remains visually consistent with your dealership’s branding and marketing strategy.

  • How long does production typically take?

    Production typically takes 5 to 7 business days depending on complexity and quantity. For urgent projects or event deadlines, we offer expedited services to ensure your promotional materials are delivered on time without compromising quality or accuracy.

  • Can windshield graphics be easily removed?

    Yes, our windshield graphics feature removable adhesive that allows for easy removal without leaving sticky residue or damaging surfaces. This makes it simple to switch graphics between promotions or when rotating inventory throughout your lot or showroom.

  • Is there a minimum order requirement?

    Order minimums vary based on the product type. Larger signage items like banners or flags often have no minimum, while promotional products such as custom key fobs may require a batch minimum to ensure efficient production and cost-effectiveness.

  • Do you deliver to dealerships outside Covington?

    Yes, we serve dealerships across the surrounding region and coordinate deliveries or shipping to neighboring cities. Our team ensures timely delivery to support single-location and multi-location campaigns while maintaining consistency across all materials produced.

Contact Us

why choose us
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Over 35 Years of Industry Expertise

With decades of hands-on experience, we understand what truly drives dealership visibility and customer engagement.

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Owner-Operated Service

Every client receives personal attention and expert guidance directly from Ric, ensuring quality and consistency.

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Custom, Dealership-Focused Solutions

We specialize in promotional products tailored specifically for the automotive industry, not generic one-size-fits-all items.

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Fast Turnaround & Reliable Delivery

We pride ourselves on quick production times and dependable shipping to meet tight dealership deadlines.

Create a Unified, Professional Image Across Every Touchpoint

Ric Johnson & Associates is committed to helping auto dealerships in Covington, Washington, and neighboring communities succeed through strategic advertising solutions. Our dealership advertising services are grounded in over three decades of graphic design expertise and a deep understanding of what works in the automotive industry. From the showroom to the street, we help dealerships gain visibility, communicate clearly, and sell more vehicles.


Each project is handled with personal care, ensuring every detail—from design to delivery—supports your branding goals. Whether you need a single banner or a full lot setup, our materials are produced with quality, consistency, and local insight.

Our team takes the time to understand your dealership’s unique identity and customer base to create materials that resonate on both visual and commercial levels.


In an industry where presentation and timing make all the difference, our dealership advertising services help you stay ahead. By investing in local, on-brand advertising solutions, your dealership benefits from higher engagement, better brand recall, and increased walk-in traffic. From custom license plate frames to bold windshield graphics, each item is made to support your business goals effectively.


If you're looking to elevate your dealership’s brand presence and campaign performance, partner with a trusted local expert. Ric Johnson & Associates delivers advertising solutions that work where it matters—on the lot, in the showroom, and in the minds of your customers.

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